Editorial makeup is a bold, conceptual form of artistry designed to tell a story through texture, color, and structure. Often seen in fashion magazines, runway shows, and high-concept campaigns, it pushes beyond traditional beauty to explore emotion, narrative, and innovation. From graphic liners and sculpted skin to unexpected color placements and avant-garde techniques, editorial makeup plays with contrast, symmetry, and impact. Every look is crafted to complement the creative direction of the shoot, making the face a canvas for visual expression